Stop chasing leads.
Start closing them.
One living canvas that assembles the tools you need on the fly — leads, marketing, pipeline, refi radar — while Hey Shift runs it all by voice.
The tools you pay for and juggle today,
in one place.
Eight logins become one conversation.
The broken state of lender lead generation
FundShift fixes every one of these. Leads that are yours alone. Full deal pictures. AI that markets you 24/7.
Three tools replaced.
One platform.
Lead gen. Marketing. CRM. Most LOs pay $2,400/month across three separate platforms. FundShift beats all three.
Your own leads, answered in seconds.
Your branded apply page, website widget, social posts, referral partners and your listing in FundShift's lender search all feed one pipeline. Shift scores every new borrower, replies in seconds, and hands you the full deal picture (property, financials, loan type) instead of a bare form. Every lead is yours alone, with no per-lead fee.
- Shift scores every lead before you see it
- AI reply in seconds, day or night
- Yours alone, no per-lead fees
Your brand, everywhere — posted daily without you touching it.
Connect Instagram, LinkedIn, Facebook, and TikTok. Shift AI learns your voice, your loan products, and your market — then drafts compliance-aware content every day — you approve, it posts. Comments and DMs that show buying intent get routed to your pipeline automatically.
- Posts daily across every platform
- RESPA / TILA / Fair Housing aware
- Social engagement → pipeline leads
Rates dropped 0.25% today — if you locked above 7% in the last 18 months, let's run your numbers. DM me "REFI" tonight. 🏠
Posted 4 min ago by Shift AIJohnson County Q2: inventory at 1.4 months, prices up 6.2% YoY. Investors — DSCR is the cleanest path right now.
Posted 1 hr ago by Shift AIEvery lead, every source — one pipeline.
Leads from your apply page, social media, referral partners, open house QR codes, and RealShift all flow into a single built-in CRM. Track stages, set follow-ups, and monitor your close rate without ever switching tools.
- All sources unified in one view
- Stage tracking from lead to close
- Market intelligence by zip code
Your workspace
assembles itself.
No 80-page menu to hunt through. Ask Shift what you need — out loud or by typing — and it generates the right tools onto one canvas as draggable, resizable windows. Say the word and the whole layout rearranges around what you're working on.
One surface, not eighty pages. Every module you saw above is a window Shift can summon, snap, and stack — the same canvas whether you're at your desk or driving with Hey Shift.
Lender, agent, investor.
One brain under all three.
FundShift is one of three Shift products that share a single brain and a single referral pipe. Your agents run AgentShift, your investors run RealShift, and a client moving between them arrives with their file and a receipt in the ledger.
Leads, pipeline, unified inbox, pre-approvals, rate intelligence, marketing, ShiftSign + ShiftDrive. You are here.
Listings, showings, transactions and compliance for the agents who send you buyers.
agentshiftapp.comDeal analysis, portfolios and contractors for the investors who need loans run with real numbers.
realshiftapp.comMemory and learning are shared across the three products. What Shift learns about a borrower, an agent or a deal in one seat is known in the others.
A borrower who needs an agent goes to AgentShift. An investor goes to RealShift. An agent’s buyer lands in your pipeline. Three ways, live today.
Each hand-off is written to a referral ledger: who sent it, who received it, when it was claimed. The proof is in the record, not in anyone’s memory.
Referrals move information, never money. Nothing here is a paid lead, and the pipe refuses a hand-off without the client’s recorded consent. A FundShift iPhone and iPad app is built and coming to the App Store.
Three sister apps.
One flow.
FundShift is the lender seat. AgentShift is the realtor seat. RealShift is the investor seat. Each one stands on its own, and a client moving between them arrives as a real referral with their file — never re-typed, never sold to five people. The pipe is live today, and it flows both ways.
Referral
An agent’s buyer needs financing → lands in your pipeline as a signed referral to you, with the deal already attached.
An investor’s deal needs a loan → the numbers arrive already run: purchase, rehab, ARV, exit.
Your pre-approved borrower needs an agent → one referral to one agent, straight from the deal card.
A referral goes to one lender, one agent, one investor. Nobody is one of five names on a lead sheet.
Referrals move information, never money or things of value. That is the RESPA §8 line and the pipe is built on the right side of it.
Lender, agent and investor on one referral pipe and one context graph. No incumbent owns all three seats.
The hand-off refuses without the client’s recorded written consent. That check lives in the code, not on the caller.
The referral pipe is live between the three products today (signed HTTP, shared secret). Referrals land in your queue with the client’s details withheld until you claim them. Matching pre-approved buyers to coming-soon listings is the next step on this pipe and is not yet switched on.
Your marketing team.
No payroll required.
Social media managers charge $1,500/month for generic content. Shift AI knows your loan products, your market, and your voice — posting every single day.
Rates dropped 0.25% today — if you locked in above 7% in the last 18 months, now is the time to run the numbers. I do it for free.
DM me “REFI” and I'll pull your scenario tonight. 🏠
AI Video Bio Studio
Answer a few quick questions. Shift writes your script and generates a polished, on-camera video bio — your chosen avatar and voice — ready to post to every platform. Most loan officers have zero video presence. Now you post one a day.
Generate My Video Bio →Your best leads already
closed with you once.
Shift monitors your entire past client database and surfaces exactly who to call today — then writes the message for you.
“Hey David — rates just dropped below your current 7.25%. I ran your numbers and you'd save $340/mo with a no-cost refi. Worth a 5-minute call this week?”
Run your entire pipeline.
Without touching a screen.
Hey Shift is always on when you want it. Ask anything about your leads, pipeline, and market — it acts instantly, whether you're at your desk or behind the wheel.
- Pipeline review hands-free while driving between appointments
- Instant lead status on the way to a showing
- Voice-compose compliance-aware social posts
- Rate scenarios without touching your screen
- Live coaching on objections while on a call
Hey Shift, who are my hottest leads right now?
You have 3 high-priority leads. Marcus T. hasn't been contacted in 6 hours — AI score 94, comparing 2 other lenders. I'd call him first.
Hey Shift, draft a refi alert for my clients above 7%.
Found 47 clients above 7%. Draft ready: 'Rates dropped to 6.6% — I ran your scenario and you'd save $280/mo.' Want me to send it to all 47?
Hey Shift, what's my close rate this month?
34% — up 8 points from last month. Strongest source: RealShift referrals at 52%. Want suggestions to improve your cold social rate?
27 tools, all live.
One Shift brain running them.
Not a lead-gen app with bolted-on features — a full lending OS, every module shipping today. They share one brain, so what Shift learns in your pipeline shows up in your marketing, your database, and your voice assistant.
What is being built right now.
Everything above this strip is live in the product today. Everything in it is on the bench. No dates; each one moves up the page the day it ships.
Your own business number: calls transcribed, texts, contacts synced, “Hey Shift, call Priya” with your number as caller ID.
Lock to clear-to-close: every party chased, you approve each step, and the ledger proves it.
Consent and authorization collected in one pass so a file can move the moment the borrower says yes.
An event sign-in sheet that walks each attendee straight into a pre-approval conversation.
Lender and agent tools side by side on one canvas, both logos at the top, one login across products.
A signed, exportable compliance ledger for the month, ready for an auditor or a branch manager.
Plugs into the tools
you already run on.
Verify income, sign docs, sync your books, and book closings — without ever leaving your pipeline. FundShift connects the whole stack so the busywork disappears.
Bank Verification
Send borrowers a secure link to connect their bank in 2 minutes. Income and assets verified instantly — no more chasing pay stubs and statements.
- Read-only, bank-level encryption
- Income + asset verification
- Results land in your pipeline
QuickBooks Online
Every closed commission flows straight into QuickBooks as a sales receipt. Your books stay current without a single manual entry.
- Auto-sync commissions
- Borrowers become customers
- Accounting + payments scopes
ShiftSign
Send disclosures, letters, and any PDF for signature without leaving the deal — no DocuSign account, no per-envelope fees. Every party gets a certified copy the moment the last signature lands.
- Send docs from any deal
- Multi-party, sequential signing
- Certificate of completion + tamper-evident hash
Google Calendar
Book borrower calls, closings, and follow-ups that sync both ways with your Google Calendar. Shift schedules around your real availability.
- Two-way calendar sync
- Closing + call scheduling
- Availability-aware booking
Zapier
Fire every pipeline event — new lead, stage change, closed loan — into Zapier and connect FundShift to thousands of tools you already use.
- Outbound event webhooks
- New lead + stage triggers
- Connect to any app
One platform.
Zero tool-switching.
Everything talks to everything. Connect once in Settings and Shift keeps it all in sync.
See it livePlus, built in — nothing to connect
Built for both sides
of every deal
For Loan Officers
For Borrowers
Built for outcomes
like these.
Illustrative of what FundShift is built to do — replacing your lead platform, social agency, and CRM in one place. Real, attributed loan-officer results land here as we onboard.
“Instead of paying ~$1,100/mo for leads shared with 20 lenders, your own page, posts and partners bring in borrowers who are yours alone, each with a full AI deal memo attached.”
“Shift writes and schedules your social posts every day across Instagram, LinkedIn, Facebook and TikTok — a consistent presence with effectively zero involvement.”
“Point Shift at a dormant past-client database and it surfaces refi and equity candidates, drafts every message, and flags the ones worth a call first.”
A dozen subscriptions.
One login.
This is the stack a producing loan officer actually carries. None of it talks to the rest of it, which is why the same borrower gets typed in six times. Ranges are published list prices per user; the totals are added up on this page.
| Category | What loan officers use today | Per month |
|---|---|---|
| Mortgage CRM Jungo $96–125/user (more on Salesforce); Total Expert $100–300+/user | Jungo, BNTouch, Total Expert, Surefire | $95–$300 |
| Paid leads Zillow $75–120 per lead with a $2,500/mo rate-table minimum; LendingTree $30–100 per shared lead | Zillow, LendingTree, Bankrate | $500–$2,500 |
| Past-client home reports Homebot Starter $125/mo for a loan officer; lender base $150 | Homebot | $125–$150 |
| Video & email marketing BombBomb Core $36–42/user; Core + Copilot $56–70 | BombBomb, Mailchimp, Constant Contact | $36–$150 |
| Point of sale & borrower portal | Floify, Blend, a PDF application | $50–$150 |
| Pre-approval & scenario tools | Mortgage Coach, a spreadsheet, the LOS | $0–$150 |
| Rate & pricing engine | Optimal Blue, Mortech, Polly | $100–$300 |
| Transaction & database data | MMI, Experian, title-company lists | $150–$500 |
| Dialer & sequences | PhoneBurner, Kixie, a cell phone | $0–$150 |
| Design & social | Canva Pro, Later, Buffer | $15–$100 |
| Realtor co-marketing | RatePlug, ListReports, lunch | $0–$100 |
| Compliance & training | NMLS CE, broker checklists, a folder of PDFs | $0–$60 |
| The whole stack | Plus the hours moving data between them. Without paid leads: $571–$2,110. | $1,071–$4,610 |
| FundShift | Pipeline CRM, unified inbox, pre-approval letters, scenario studio, rate intelligence, database mining, sequences, borrower portals, marketing studio and the voice assistant — one conversation. Self-sourced leads carry no per-lead fee. | $299–$699 |
Replace three tools.
Pay for one.
A stacked toolset — CRM, database monitoring, content software, texting and dialer — commonly runs $800–$1,500/month before any lead spend, and lead budgets alone often add $500–$2,000+. FundShift replaces that stack for one subscription.
Capture and work your own pipeline — no per-lead fees, ever.
- Your own apply page + site widget
- Unlimited self-sourced leads — no per-lead fee
- AI speed-to-lead reply in seconds
- 2 platforms — AI content daily
- Lender profile & NMLS badge
- Built-in pipeline CRM
The full platform for active loan officers who want to own their market.
- Everything in Starter, plus —
- All platforms — content posted daily
- Compliance-aware AI drafts — you approve, it posts
- Social DM lead capture
- Full deal room & CRM
- Market intelligence by zip code
- Hey Shift voice assistant
- Referral partner dashboard
- Predictive refinance alerts
Every tool, every edge, for top producers.
- Everything in Pro
- AI Video Bio Studio (real on-camera video)
- Auto-DM nurture sequences
- Borrower verification layer
- Open house QR capture
- Builder pipeline access
- AI negotiation coach
- Compliance review tools
- Priority concierge support
Your leads are yours: every plan includes your own apply page and embeddable website widget. Borrowers who come through them, your social posts and your referral partners are unlimited, belong to you alone, and carry no per-lead fee.
All plans include a 14-day free trial · No credit card required · Cancel anytime
Run the whole triangle
on one bill.
Lender, your agent partners, and the investors you fund: one family brain, one referral ledger, one account. A bundle across FundShift, AgentShift and RealShift is being put together now, and it is not priced yet. If you would use it, tell us which seats you need and you will hear first.
- Each product keeps its own plan today — nothing changes on the pricing above.
- Seats you pick here shape what the bundle includes.
- No card, no commitment. Just an email.
Built for companies
the size of Nexa.
Nexa has thousands of loan officers spending their own money on bad leads and generic social. FundShift gives every single one a complete AI-powered system — under your brand, under your control.
Your next 10 leads
are already waiting.
Join FundShift and let AI handle the marketing, the lead gen, and the follow-up — so you can focus entirely on closing.